Ok, so it's been a while! So excited about what 2014 is bringing for me, and my clients, and never before, have I heard such optimism around this being a transformational year for many individuals.
Many of us struggle and strive to make our practices and businesses more successful, and I have decided that this year, it is all about
Joy, ease and flow.
That translates in Thought Leader speak to positioning; ie becoming THE authority on something, so that you are actually known for known something, rather than simply knowing something!
Our wonderful expert to authority model, explains this in more detail. Under the line (marketing, sales and relationships), where many of us solely focus, is definitely more struggle based. Above the line (referrals, recommendations and position) is more flow based! Basically you want to elegantly and uniquely get your message out there, so that people come to you, rather than you going to your market. Of course, in order to be successful, you will always need to deliver across this entire spectrum, it's just a case of where you prioritise your activity.
I was enjoying a coffee with a brilliant fellow thought leader Andrew Melville yesterday, and was sharing with him my metaphor around this phenomenon of ease and flow; it's like riding 'therms' on a glider. These naturally occurring ridge lifts, thermals and lee waves, enable a glider to soar, without any engine.
Gliding is something that has always fascinated me, something about the absolute silence while up high in the sky and certainly less scary than something alternative like hang gliding!
So, today I have decided that I am going to experience gliding; to more fully connect to this metaphor! And what's more, I would love to gift a gliding experience to the next person who signs up to my 90 day private mentoring thought leadership program. Conditions apply ( but location not so much, as long as you reside on the east coast of Australia or in New Zealand), and if that doesn't interest you specifically, then I will make sure I thank you with something more suitable.
It does mean getting over my fear of getting air sick!
In other news...
Matt Church's Speakership program is coming to Auckland!
This is a world class program for anyone who is interested in bringing a whole level of uniqueness and elegance to their keynoting (or are considering speaking as a career).
Come and join me and a select bunch of others on March 5th and 6th. Click here for more details.
Sally Anderson is holding two Freefall retreats in Auckland!
This will be the first time in nearly two years that they are being held here, and they are simply extraordinary. The difference that 3 days has made to countless graduates of the program is unfathomable. We know Sal will soon be spending most of her time in the United States, so I urge you to commit, if this has ever resonated for you. Let me know if you would like to have more of a chat about it.
March 14th to 16th, and May 2nd to 4th. Click here for more information.
Our Thought Leaders webinar for NZers will be on my website shortly
Thanks to those of you who attended this informative and entertaining webinar,hosted by myself, Matt Church and Peter Cook in December. It was quite a commitment at this time of year, but there was a fabulous response to it, so much so, that I am now hosting monthly catch ups for those of us thought leaders who are NZ based and either mentoring with me, watching MDE online, or coming along to Thought Leader Business School. I plan to have this up by the end of the week. I will send the link to those of you who registered. If you would like me to send it to you, let me know.
What is this year going to be all about for you?!